HATCH games + research devotes itself to researching audience participation and developing games utilizing this factor. In the process, the group has created many projects, university courses and sub-groups, each with their own identity and access point for research materials.
Before starting work, HATCH never got to creating it's own identity, instead creating one for every separate piece of work that was made. My client wanted the logo to link with the group's work on games so for the first iteration, I incorporated a game controller into the logo.
My client picked the second and the fourth options to continue to work on. She also requested I give her an option with a subheading. For the second iteration, I played with placement, colors, and fonts.
The text-only logos were the most favored, only the text's centered position wasn't. For the next iteration, I centered everything left. This proved favorable, and for the final iteration, I colored the logo purple since my client also wanted to show a connection with Amazon Twitch; a platform used primarily by the group. For the final sub-heading, it was decided to be "games + research".
Locating all of HATCH’s research shouldn’t be complicated, yet it was due to each sub-groups’ own on-line presence. To solve this, I focused on reducing barriers to access while creating a clean, unifying identity for HATCH. I created a simple navigation and category system to utilize, and carried the formatting over to all the web pages.
The result is a nice, easy to use website that clearly outlines the group's goals, with all points of entry to research materials present.
Users can easily find news, blogs, videos, etc. belonging to each of the projects in one spot. A page kept updated with the research group’s current list of members and a space to contact HATCH is also provided for the user’s convenience.